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Creative Direction & Ideation
"EMOTION AMPLIFIED" HEADPHONE CAMPAIGN
Bowers & Wilkins was launching their new positioning of "Emotion Amplified" in a few months. We wanted our new headphone campaign to start to head in this direction and looked at our positioning as inspiration. We all have those songs, the ones that get us every time, our wedding song, the one we played when we first got our license, or even some that center around some sad moments. We partnered with a wonderful photographer who specialized in human emotion. We then asked our subjects to pick a song that was important and memorable to them to play as we shot. The result is most certainly "Emotion Amplified".
ROCKPORT "EDITORIAL" CONCEPT
Rockport was looking to contemporize the brand and become a player in fashion footwear made comfortable. The team wanted to showcase the fashion of the footwear while communicating a number of features and stories. The "Editorial" concept theory allowed us to use a format that was familiar with the target consumer, representing high-fashion, and still being able to communicate a number of features and benefits. The concept extended to sell-in, retail stores, advertising, and PR as this allowed for numerous extensions past a "Magainze" cover.
"THE ART OF SOUND" BOWERS & WILKINS
Bowers & Wilkins, known for beautiful industrial designs and high-end audio was launching their first wireless speaker system. The system while innovative in design to add the acoustics was perceived as museum-like or eccentric by many consumers. The comments were consistent that they belonged in a sophisticated gallery, but not likely suitable for the average home. Our objective was to capitalize on the gallery comments while showing they could fit in a home just as beautifully.
LIFESTYLE & PRODUCT PHOTOGRAPHY
The below represents some creative that I worked on from a variety of projects.
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